06
October 2008
A
new CIPD
study of 500 senior managers released today
reveals organisations are failing to embrace management
innovation. The research, conducted by the MLab
at London Business School, examines specific changes
in response to two different trends in the workplace:
the arrival of Generation Y employees and the emergence
of Web 2.0 technologies.
Among
the respondents, less than a quarter stated that
management
innovation was given a high level of attention in
their organisations, compared with two-thirds (65%)
who said their organisations were giving a high
level of attention to product or service innovation.
This is despite 8 out of ten agreeing that management
innovation is a driver of long-term success. Managers
are seen to not have the necessary tools, experience
or time to fully implement management innovation.
Almost
half (46%) of respondents believe that the attributes
of Generation Y employees, or those born after 1980,
are different from those of previous generations.
The report highlights that Generation Y employees
expect jobs that accommodate their family needs
and personal lives, and want their managers to get
highly engaged in their development.
Similarly,
respondents saw Web 2.0 technologies as a significant
change. While some of the organisations surveyed
had engaged in experimentation around Web 2.0, most
were content to read up on the subject, benchmark
others and wait to see how these technologies would
evolve.
Vanessa
Robinson, Head of Operations, Research and Policy,
says: "The research shows that organisations have
not yet fully considered how management innovation
can be used to embrace the needs of Generation Y
employees or the opportunities afforded by Web 2.0.
We believe that innovation will only come about
when organisations experiment with different methods.
"Pioneers
in management
innovation attract and retain top employees and
they build a capability for change and adaptation.
These attributes have never been more important
in today's highly competitive business world."
Julian
Birkinshaw, Professor and Deputy Dean, London Business
School says: "Web 2.0 tools, such as Social Networking,
Wikis, and Blogs, are having a dramatic impact on
the way we interact with one another. Their potential
for changing the nature of management - how we make
decisions, motivate employees, coordinate activities
- are profound.
"But
what this research shows is that very few companies
have got to grips with their potential. Indeed,
many companies actually ban their employees from
using social networking tools at work. Tomorrow's
leading companies will be the ones that actively
embrace these exciting new tools today - to find
new ways of harnessing their potential and to build
deeper levels of trust and responsibility among
their employees."
Notes
regarding this Press Release:
*
Both CIPD members and London Business School alumni
in senior positions were contacted by email to complete
the online survey. A total of 488 responses were
received, of which over half worked in private services,
20% worked in public services, 18% worked in manufacturing
and production, and 6% worked in voluntary, community
and not-for-profit organisations
*
The London Business School is consistently ranked
among the top ten business schools in the world.
It exists to develop leaders and insights that have
a positive impact on businesses around the world.
It awards 800 degrees every year, across MBA, Executive
MBA, Masters in Finance, Sloan Fellow and PhD programmes,
as well as open-enrolment and customised executive
education programmes. Website
_________________________________
*
The Chartered Institute of Personnel and Development
(CIPD)
is the United Kingdom's leading professional body
for those involved in the management and development.
They have 130,000 individual members and their objectives
are to lead in the development and promotion of
good practice in the field of the management and
development of people, for application both by professional
members and by their organisational colleagues.
Source:
CIPD
See
also:
Employers
prioritise management and leadership training to
survive recession - March 2009
CIPD
highlights importance of work-based training - March
09
CIPD
Press releases - CIPD jobs market update - July
2008
Worrying
surge in redunancy enquiries strenghtens case for
interest rate cut - October 2008
Slump
in productivity and rising unit wage costs spells
bad news for jobs - October 2008
CIPD
report uncovers future focus for learning, training
and development in UK organisations - November 08
Flexible
working - October 2008 Equality and Human Rights
Commission and Chartered Institute of Personnel
and Development
Poorly
Managed Conflict Is Crippling British Business
- October 2008
Increasing
your effectiveness at work by using your Emotional
Intelligence - June 2008
UK
jobs market being crunched 'woeful winter to follow
awful autumn' - October 2008
