06
October 2008
A
new CIPD
study of 500 senior managers released today reveals organisations are failing
to embrace management innovation. The research, conducted by the MLab at London
Business School, examines specific changes in response to two different trends
in the workplace: the arrival of Generation Y employees and the emergence of Web
2.0 technologies.
Among
the respondents, less than a quarter stated that management
innovation was given a high level of attention in their organisations, compared
with two-thirds (65%) who said their organisations were giving a high level of
attention to product or service innovation. This is despite 8 out of ten agreeing
that management innovation is a driver of long-term success. Managers are seen
to not have the necessary tools, experience or time to fully implement management
innovation.
Almost
half (46%) of respondents believe that the attributes of Generation Y employees,
or those born after 1980, are different from those of previous generations. The
report highlights that Generation Y employees expect jobs that accommodate their
family needs and personal lives, and want their managers to get highly engaged
in their development.
Similarly,
respondents saw Web 2.0 technologies as a significant change. While some of the
organisations surveyed had engaged in experimentation around Web 2.0, most were
content to read up on the subject, benchmark others and wait to see how these
technologies would evolve.
Vanessa
Robinson, Head of Operations, Research and Policy, says: "The research shows that
organisations have not yet fully considered how management innovation can be used
to embrace the needs of Generation Y employees or the opportunities afforded by
Web 2.0. We believe that innovation will only come about when organisations experiment
with different methods.
"Pioneers
in management
innovation attract and retain top employees and they build a capability for change
and adaptation. These attributes have never been more important in today's highly
competitive business world."
Julian
Birkinshaw, Professor and Deputy Dean, London Business School says: "Web 2.0 tools,
such as Social Networking, Wikis, and Blogs, are having a dramatic impact on the
way we interact with one another. Their potential for changing the nature of management
- how we make decisions, motivate employees, coordinate activities - are profound.
"But
what this research shows is that very few companies have got to grips with their
potential. Indeed, many companies actually ban their employees from using social
networking tools at work. Tomorrow's leading companies will be the ones that actively
embrace these exciting new tools today - to find new ways of harnessing their
potential and to build deeper levels of trust and responsibility among their employees."
Notes
regarding this Press Release:
*
Both CIPD members and London Business School alumni in senior positions were contacted
by email to complete the online survey. A total of 488 responses were received,
of which over half worked in private services, 20% worked in public services,
18% worked in manufacturing and production, and 6% worked in voluntary, community
and not-for-profit organisations
*
The London Business School is consistently ranked among the top ten business schools
in the world. It exists to develop leaders and insights that have a positive impact
on businesses around the world. It awards 800 degrees every year, across MBA,
Executive MBA, Masters in Finance, Sloan Fellow and PhD programmes, as well as
open-enrolment and customised executive education programmes. Website
_________________________________
*
The Chartered Institute of Personnel and Development (CIPD)
is the United Kingdom's leading professional body for those involved in the management
and development. They have 130,000 individual members and their objectives are
to lead in the development and promotion of good practice in the field of the
management and development of people, for application both by professional members
and by their organisational colleagues.
Source:
CIPD
See
also:
Employers
prioritise management and leadership training to survive recession - March 2009
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