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CIPD Press release - CIPD report uncovers future focus for learning, training and development in UK organisations

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12 November, 2008

The Chartered Institute of Personnel and Development (CIPD) today launches a research insight into the role of training and learning - Supporting, Accelerating and Directing Learning - in our service-led and knowledge-driven economy, following the third year anniversary of its Virtual Trainers Network established in November 2005.

Drawing from the findings of the Virtual Trainers Network's online polls and discussion threads, as well as numerous projects, the report argues for a new definition of the trainer role to that of a facilitator of learning embedded specifically to the needs of employees and the organisation. It argues that this will in turn help to create a culture where learning is relevant to the needs of the learners, and more integrated in the day-to-day activities.

To embed learning, the line manager is crucial. The 2008 CIPD Learning and Development survey reported that there is a positive shift to line managers being involved in determining learning and development needs (86%), with half predicting line managers will have greater responsibility in the next five years (49%). The 'embedded approach' also needs to be applied to coaching, which is now practised in the majority of organisations (71%).

Deemed especially important is the need for buy-in from employees and line managers alike as well as top management commitment to realise the full potential contribution of learning, training and development.

Martyn Sloman, Adviser Learning, Training & Development at the CIPD, says: "Managers at all levels must be able to see that the training and learning interventions are closely aligned to business requirements. If that happens they will benefit immediately and put less pressure on the training department to prove itself. Otherwise, they will only play lip-service and not give the support that is essential if new skills and knowledge are to be transferred back into the workplace."

Strategically aligning learning and development with organisational priorities can prove difficult, however, according to a 2007 Virtual Trainers Network poll which identified a major area of difficulty: 40% indicated that their organisations strategy is unclear and 60% highlighted that top managers do not see learning training and development activities as strategic. Additionally, respondents agreed that decisions about spending are determined more by year-on-year budget levels rather than by the identification of strategic priorities.

Martyn Sloman continues: "The challenge for trainers is stated. We must stop being trainer-centric and become business and learning-centric. The requirements for skills in a service-led and knowledge-driven economy are different from the command and control workplace, with its tight job descriptions.

"We want employees to learn, which is a discretionary activity. You can make people sit in a training room, but you can't make them learn. Still less can you make them apply what they have learned or share that learning with others.

"21st century trainers need a new mind-set as well as a new skill-set."

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* The Chartered Institute of Personnel and Development (CIPD) is the United Kingdom's leading professional body for those involved in the management and development. They have 130,000 individual members and their objectives are to lead in the development and promotion of good practice in the field of the management and development of people, for application both by professional members and by their organisational colleagues.

Source: CIPD

See also:

Employers prioritise management and leadership training to survive recession - March 2009

CIPD highlights importance of work-based training - March 09

CIPD Press releases - CIPD jobs market update - July 2008

CIPD guide helps HR navigate the coaching maze - November 08

Worrying surge in redundancy enquiries strenghtens case for interest rate cut - October 2008

Slump in productivity and rising unit wage costs spells bad news for jobs - October 2008

Flexible working - October 2008 Equality and Human Rights Commission and Chartered Institute of Personnel and Development

Poorly Managed Conflict Is Crippling British Business - October 2008

Increasing your effectiveness at work by using your Emotional Intelligence - June 2008

UK jobs market being crunched 'woeful winter to follow awful autumn' - October 2008

CIPD Chiltern Branch - June 2008

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